Do you have an ugly brand baby?
You know what we’re talking about, the kind of brand that only a business owner could love, and others say they agree with raised eyebrows and squinty eyes.
You excuse its behaviour, let it use bad language, dress in mismatched clothing, and you wonder how anyone could not invite it back to the playground. But somehow you keep on persisting because of all the effort you’ve put in - you made it yourself, you want to commit, you pick your battles… You send it out into the world with blinkers on, when in all reality, your brand is ugly inside and out.
So it’s time to have a really tough conversation. If you like your brand more than your customers do, your brand needs a time out. But don’t worry, we’re here to help, Super Nanny style.
The word “brand”
When you’re answering these questions, remember branding isn’t just a logo—it’s the entire experience people have with your business. It’s the way your visuals, messaging, and tone of voice work together to create recognition, trust, and connection. A great brand isn’t just pretty; it’s purposeful. It tells your story, sets you apart, and makes sure the right people take notice (for the right reasons).
Whether you’re a sole trader, or manage a team of 10, this questionnaire will help you answer some hard truths and order your thoughts.
Now go on, you’ve got this.